Expert consulting for brands with heart
We help entrepreneurs, founders and business owners build brands that matter and scale with intention.
Brands come to us for
Brand Strategy
We believe that successful brands lead with heart.
We help brands find their voice, sharpen their message, share their story, and craft compelling identities. With deep market insights and a strong sense of purpose, we develop distinct strategies that help brands stand out in the marketplace and represent something meaningful.
Assortment Development
Product should tell your brand's story.
We create merchandising strategies that align your product offering to your brand’s creative vision. From tailored assortment plans to category reinvention, our approach blends art and science to ensure that every product decision strengthens your unique point of view and drives growth.
Strategic Planning
We know what it takes for businesses to thrive.
We partner with you to shape your business strategy and long-term growth plans. Whether it’s creating financial modeling, exploring new growth opportunities, or designing investor pitch decks, we’re here to help you every step of the way—turning your ideas into action and making success feel effortless.
Our Process: Brand Therapy
We know that business founders, entrepreneurs, and owners have big hearts and even bigger dreams. Our work is aimed at empowering your success, whether crafting a brand from its inception or injecting new vitality into an existing business. We do this through a process we call Brand Therapy.
Brand Therapy is a thoughtful, strategic deep dive designed to help uncover your brand’s true essence, refine your messaging, and align your vision with your future. It’s part strategy, part creative exploration, and part problem solving—bringing clarity, confidence, and a renewed sense of purpose.
Whether you're evolving, pivoting, or strengthening your brand, we’re here to help you find your voice, stand out, and connect in a way that feels authentic and meaningful.
Who we work with
About our Founder
Hi, I'm Katie.
Some call me their brand therapist. Some call me a friend. Some call me a catalyst. Whatever the word for it, I am obsessed with helping bring a brand’s heart alive.
I started It's A Long Story because I believe every great brand begins with a clear, unique point of view—one that comes straight from its founder. With a background in leadership roles at brands like Banana Republic, Pottery Barn, Gap, and Piperlime, I have spent years shaping product strategies and bringing big ideas to life. But my true passion lies in helping small brands, founders, and entrepreneurs carve out their own space in the market.
I know firsthand that a brand is so much more than just products—it’s a story, a perspective, and a feeling. My approach blends strategic insight with creative intuition to help founders clarify their vision, refine their messaging, and build brands that not only stand out but truly resonate. Nothing excites me more than working alongside passionate entrepreneurs, turning bold ideas into something tangible, impactful, and deeply meaningful.