"Katie has been an instrumental thought partner to me and my team at Vetted. While I am in the weeds, she’s been able to take a birds eye view of my ideas and create strategies around the best ways to brand, package and execute. She helps get to the root of what you’re trying to do and weed out the ideas that aren’t truly in line with your overall vision, creating a stronger brand message."

Jamie Lewin, Founder, Vetted

VETTED

Vetted is a curated fashion and lifestyle destination, designed with a sharp eye for contemporary style and effortless sophistication. The platform offers a refined selection of fashion trends, brand highlights, and style guides. It’s not just about discovering what’s on trend—it’s about uncovering pieces that feel personal, purposeful, and true to you.

We partnered with Vetted to build a revenue model that aligns with the platform’s vision and values. By analyzing the brand’s unique strengths and audience, we crafted a tailored approach to revenue generation that not only supports the platform’s growth but also paves the way for long-term success.

SCOPE:

Business Operations
Strategic Planning
Growth Advising 

It's a Long Story worked with the founder of Vetted to architect and roll out a strategy for the platform to partner with brands & creators in a way that thoughtfully monetizes its content.

By aligning the strategy with the brand's commitment to quality editorial and purposeful style guidance, we created a model that drives revenue while preserving the brand’s integrity. The result is a seamless blend of content and commerce, where every partnership enhances the reader’s experience while scaling the brand.

Let’s see how we can help your business.