"Our work with It’s a Long Story significantly expanded the value of our brand and, more importantly, our understanding of how clients view our engagements. Through her enhanced examination we are now addressing the market in a much more focused and deliberate way.”

Arthur Goodrich, Founder, The Goodrich Group

The Goodrich Group

The Goodrich Group is a luxury real estate firm that believes buying and selling your home is more than just a transaction—it’s a deeply personal experience . Grounded in community, genuine connection, and refined style, the firm thoughtfully guides each client through an elevated, tailored real estate journey.

We partnered with The Goodrich Group to clarify their vision, shaping a brand that feels as personal and intentional as the experiences they create for clients. By understanding the purpose behind their work as well as what sets them apart in the eyes of their clients, we crafted a brand strategy that authentically captures their essence and ensures their story shines clearly and consistently throughout every customer touchpoint.

SCOPE:

Brand Strategy
Consumer Insights
Brand Development 

It's a Long Story partnered with The Goodrich Group on a comprehensive branding refresh.

This work began with an immersive brand therapy process, where we worked with the founder to uncover the heart and soul of the brand—exploring the deeper purpose that fuels his passion. We also conducted in-depth focus groups with buyers and sellers to gather valuable insights, which we distilled into key themes and patterns. Guided by these findings and supported by a robust market dynamics assessment, we crafted a holistic brand positioning strategy. We also supported The Goodrich Group in the rebranding process, serving as a key strategic advisor and operational partner in brining the new brand to life.

Let’s see how we can help your business.