"As a first time small business owner, I knew I needed to collaborate with someone who could take my ideas and transform them into a cohesive reality. It’s a Long Story was that partner. Katie consistently asks the right questions, bringing clarity and focus to the process of building a brand.

Aside from assisting in honing our brand identity, Katie brought a fresh perspective that made our business feel effortlessly cool and modern. She was instrumental in making sure our graphic designer stayed on track, and on topic. I cannot recommend her and her team enough. She is a true creative force and an invaluable partner for anyone looking to elevate their business."

JP Sabatier, Co-Owner, Bar Betsie

Bar Betsie

Bar Betsie is an intimate cocktail bar in Washington, D.C. that aims to be a soulful, unpretentious gathering place.

We partnered with the owners to bring their concept to life, helping shape a brand that feels just as special as the experience they’re creating. By diving deep into their story and purpose, we crafted a brand strategy and identity that captures the soul of the bar—warm, inviting, and effortlessly cool. We strategically aligned the concept, aesthetics, and guest experience to their core values, helping them create a bar that isn't just a place to grab a drink, but a true neighborhood spot with heart.

SCOPE:

Brand Strategy
Brand Development 

Bringing Bar Betsie to life was a true collaboration — working hand in hand with the founders, we uncovered the heart of the brand and infused it into every detail. Through deep conversations and creative exploration, we helped define the core essence of the brand: its personality, its purpose, and the feeling it creates for every guest. From the visual identity to the vibe & atmosphere, menu, and guest experience, our strategy ensured every touchpoint reflected the soul of the bar.

The result of this work is a space that feels effortless, inviting, and undeniably Betsie; a neighborhood bar with a story worth sharing.

Let’s see how we can help your business.