"We’ve been in the restaurant business for fifteen years, and — while our eateries are beloved — we found ourselves stagnating: sales plateauing and the brand lacking energy. Katie gave us new perspective and new life as a company. After thorough study of our sales, our menu, and our customers, she and her team built a brand deck that opened our eyes to who we are and who we could be.

She guided us in launching our first merch collection—a big hit with customers and our team—and gave us a strategic framework that has already driven measurable growth. Katie continues to be an invaluable sounding board, keeping us aligned with our brand purpose.”

Aschara Vigsitaboot, Owner, Beau Thai

Beau Thai

Beau Thai is a beloved neighborhood restaurant and community gathering place in Washington, D.C.

We partnered with the founders to uncover the heart of their brand, building a strategic foundation for growth. By immersing ourselves in their story—from sales data and market positioning to their belief in the power of food to bring people together —we identified opportunities to strengthen the business from the inside out. This work enabled us to craft a brand narrative that is as soulful as it is strategic, aligning purpose and heart with every business decision.

SCOPE:

Brand Refinement
Strategic Planning
Branded Merch Development 

We partnered with the Beau Thai team to dive deep into their business, identifying key opportunities for growth and streamlining operations to support that expansion. Through a comprehensive analysis, we crafted an operational plan that optimized efficiency while preserving the restaurant’s unique spirit. Additionally, we designed a merch collection that encapsulates the essence of Beau Thai, allowing the brand to connect with its customers in a new, tangible way.

The result was a strategic blueprint that not only drove growth but also strengthened the emotional connection between the brand and its community.

Let’s see how we can help your business.