"I was impressed with every aspect of the way that Katie works. She was able to pull my merchandising vision out of my brain when I was having trouble doing so myself. She created my perfect parameters and filters that connected our brand ethos to our product strategy. Before working with her, I never had a way to guide my buying strategy, and now I live and breathe by the filters she put in place."
Elle Fischer, VP of Retail, Fischer & Wieser
Fischer & Wieser
Fischer & Wieser is a family-owned specialty foods company driven by one purpose: to craft flavorful experiences that spark joy and bring people together. Every product and experience they create seeks to elevate everyday life through food.
We collaborated with the company to bring their vision of a fresh, reimagined retail experience to life while expanding their lifestyle product offering. It's A Long Story was tasked with creating a holistic and cohesive merchandising strategy—from mapping out new product categories to launch to defining aesthetic filters and implementing new visual guidelines. We also developed a proprietary collection of branded merch, making sure every piece felt true to their brand and resonated with their customers.
SCOPE:
Assortment Strategy
Category Expansion
Visual Merchandising & Store Experience
Branded Merch Development
We took a deep dive into Fischer & Wieser’s rich brand heritage and sales trends to craft a thoughtful product and store experience strategy—one that brings their brand story to life at every customer touchpoint. Our goal was to create a dynamic, standout brand experience that not only inspires customers but also fuels business growth.
This work, paired with a strategic marketing plan, resulted in double-digit revenue growth in the brand's retail channel...and deepened the role Fischer & Wieser plays in their customers' lives.
"Katie quickly immersed herself in our world and, in just a few days, captured the heart of who we are and where we could go next. She brought a strong creative perspective paired with strategic thinking, which made every recommendation feel both inspired and grounded. Her work didn’t just elevate how our brand shows up—it gave real direction to how our business grows."
Deanna Fischer, Chief Experience Officer, Fischer & Wieser