"The work that Katie and her team at It’s a Long Story did on our long-range growth plan and financial model provided a much-needed roadmap for the business, helping set the path for better planning and strategy in the years to come. She is an exceptional partner who was in it with us every step of the way."

Charlotte Macauley, Founder, BEN

BEN

Ben is a fine jewelry brand rooted in storytelling and unvarnished authenticity. Each vault is more than an accessory—it’s a reflection of where you’ve been and where you’re going. Thoughtfully designed and rich with meaning, Ben creates pieces that honor personal narratives and build connections.

We partnered with Ben’s Founder to create a growth strategy as intentional as the brand itself. By immersing ourselves in its story and purpose, we built a financial model that reflects the heart of Ben — raw, personal, and deeply connected. Every decision was crafted to honor its essence, ensuring the brand grows in a way that feels natural and true to its community.

SCOPE:

Strategic Planning
Business Operations
Financial Modeling

We believe every aspect of a business’ success should be grounded in its brand purpose, even its financial path to growth. Our collaboration with the brand began by immersing ourselves in Ben's financials, market positioning, and product offering, using data and insight to craft a growth plan that seamlessly blends precision with purpose.

Through robust financial analysis & strategic growth mapping, we created a framework that fuels both creativity and scalability. The result is a strategy that leads with what makes Ben, Ben — driving growth by deepening the brand's connection to its community & amplifying the story that Ben is here to tell.

Let’s see how we can help your business.